Only 4% of the world's population holds Bitcoin in 2025: Report

Despite the growing popularity of Bitcoin, the number of individuals who own it worldwide is minuscule — leaving plenty of room for growth.

Only 4% of the global population currently holds Bitcoin (BTC), with the highest concentration of ownership in the United States, where an estimated 14% of individuals own BTC.

According to a research report from River, a BTC financial services company, North America remains the continent with the highest adoption rate among individuals and institutions, while Africa is currently the lowest at only 1.6%.

Overall, BTC adoption tended to be higher in more developed regions than in developing regions. River estimates that BTC has only achieved 3% of its maximum adoption potential — signaling that the digital currency is still in the early stages of global adoption.

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