Memecoins—from internet jokes to crypto’s cultural engine

The key to the long-term survival of memecoins lies in adopting decentralized governance and moving beyond pure speculation.

Opinion by: Sasha Ivanov, founder of Waves and Units.Network

Not long ago, the idea that an internet joke could become a multibillion-dollar asset class seemed laughable. Today, memecoins are not just mainstream. They are reshaping entire market cycles. The US now has an official memecoin associated with the president. What started as a niche community experiment has become a financial force too big to ignore.

This isn’t simply speculation. In November 2024, memecoins accounted for 65% of the total trading volume on the decentralized exchange Raydium, an all-time high. Once dismissed as internet gimmicks, these assets have become crypto’s cultural engine. This phenomenon has been causing a slight identity crisis for believers and skeptics, who need to rethink their positions. 

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