Crypto gaming and gambling ads ‘most expensive’ for onboarding users

DeFi and CeFi campaigns are far more effective at reaching existing crypto users than crypto gaming and gambling campaigns, recent data shows.

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.

Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products.

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