Bitcoin treasury pivot lifts luxury watchmaker’s stock more than 60%

Shares of AsiaStrategy, formerly the luxury watchmaker Top Win, surged over 60% in premarket after announcing a Bitcoin treasury strategy in partnership with Sora Ventures.

Shares of luxury watchmaker Top Win surged more than 60% in premarket trading after the company said it would adopt a Bitcoin accumulation strategy and had changed its name to AsiaStrategy.

In a May 16 announcement, AsiaStrategy said it is partnering with Sora Ventures to adopt a Bitcoin (BTC) treasury strategy. Sora previously partnered with Metaplanet in 2024 to create Japan’s first corporate Bitcoin treasury.

The stock market took immediate notice of the announcement. Top Win stock closed the trading day at $7.50 on May 15, but traded at $12.12 in premarket at the time of writing — a jump of over 60%.

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