Bear markets are temporary — airdrops are forever

Despite bear markets, airdrops have quietly distributed $49 billion to Web3 communities over four years, creating lasting value through community-driven ecosystems.

Opinion by: Paul Delio, chief business officer at CARV

Market movements come and go, naturally taking up a lot of crypto oxygen, but something far more remarkable has been happening beneath the surface in recent cycles. The past few years have generally been great for new tokens, and with their launches come significant opportunities for wealth creation, such as airdrops.

I recently sat down with Animoca Brands co-founder and executive chairman Yat Siu at Consensus Hong Kong. He mentioned a figure that instantly cured any market anxiety: $49 billion worth of airdrops were distributed directly to Web3 communities from 2021 to 2024. “I can’t think of a larger private wealth generation event than that,” Siu noted.

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